Buy Now

I was shopping at Target the other day and noticed the candy bars at the checkout section. It got me thinking about spur of the moment purchases and how they are transitioning into ecommerce spaces. I shop a lot on Amazon, thanks to their 2-day shipping. I think this reduction has really contributed to me buying more frequently from Amazon. With longer shipping times, I’m more likely to think about a purchase and decide not to get it. But now, knowing that I can have a product in my hands sometimes the next day by just clicking the “Buy Now” button, I often make spur of the moment purchases.